EART Musical Instruments Co., Ltd. has been established for 20 years, hosting 12 sessions of the Eart Cup National Electric Guitar Competition and 13 sessions of the Industry-University-Research Summit Forum. It has 837 franchisees of the "Eart Guitar Classroom" nationwide and 360 after-sales service stations.
Eart is the leading unit of the Electric Guitar Technology Research Association of the Chinese Musicians Association, was successfully selected as a national gift brand in 2018, and launched its Eart brand products in the international market in 2020. Its featured product, the headless guitar, ranks second in global consumer popularity, and its products cover more than 130 countries and regions. In 2021, it was listed as one of the top 50 companies in the Chinese musical instrument industry. By 2023, the EART brand had been represented in 20 countries.
EART is a member of the National Occupational Skill Standards Committee of the Chinese Musicians Association and is the author of the "Guitar Maker" national occupational skill standard and related teaching materials and question banks. Mr. Bian Liunian, a first-class composer and performer in China, is an EART-signed artist, while young performer Wu Lin serves as the spokesperson for the EART brand. Professors and lecturers of electric guitar at prestigious institutions such as Luo Dalin, Zhao Pei, and Tai Xiaoguang also serve as guest professors and lecturers for Eart's educational training programs.
Zhao Weiguo, the founder of the EART brand, began his career as a teacher at Tangwu Town Middle School in 1984. In 2003, he founded the EART Musical Instrument Factory through hard work and launched the EART brand.
In 2009, he initiated the National Electric Guitar Industry-University-Research Summit Forum, which has been held 13 times to date.
In 2011, he partnered with Guitar China to host the EART Cup National Electric Guitar Competition, which has been successfully held 12 times. In 2018, he was appointed as the founder of the Electric Guitar Technical Research Association of the China Musical Instrument Association. In 2020, he served as the Deputy Director of the Guitar Professional Technical Ability Evaluation Shandong Test Center Office of the Talent Development Center of the Chinese Ministry of Culture and Tourism. In 2022, he was appointed as a member of the Editing Committee for the National Occupational Standards for Electric Guitar Making of the China Musical Instrument Association.
EART Guitars signed artist- YAO LIN
EART Guitars signed artist- LAOWU（tang dynasty band）
EART Guitars signed artist- WULIN